Everybody (myself included) is always going on and on about how important it is to have a mailing list for your business. It’s the easiest way to keep in touch with your audience and it nets the highest conversions when you’re selling things. The draw to build your list’s subscribers is heard far and wide.
Paul Jarvis puts it nicely. You don’t like to be treated like an idiot neither do I. This is a good reminder to all the people running mailing lists that they shouldn’t act like jerks. Be a decent, nice and real person and people will listen to you and sign up for your mailing list.